What is advocacy advertising, how is it used? What makes for effective advocacy ad? The basic elements of an effective advocacy campaign were discussed by a panel of experienced lobbyists weeks advertising panel on DC Talk, “Advocacy Advertising: Public opinion, public policies” that took place, 18 September 2007 in Washington, DC area. Advocacy advertising: Defined PorterNovelli partner and managing director Carolyn Tieger At the beginning of the meeting stated that advocacy advertising is .

