Archive for April, 2010

The Essentials of Advocacy Advertising

What is advocacy advertising, how is it used? What makes for effective advocacy ad? The basic elements of an effective advocacy campaign were discussed by a panel of experienced lobbyists weeks advertising panel on DC Talk, “Advocacy Advertising: Public opinion, public policies” that took place, 18 September 2007 in Washington, DC area. Advocacy advertising: Defined PorterNovelli partner and managing director Carolyn Tieger At the beginning of the meeting stated that advocacy advertising is .

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